What We Actually Do
Three kinds of projects come through our door:
- New stores. You're launching and need the storefront, product structure, and core functionality built properly from the start — not bolted on later.
- Fixes and upgrades. You have a store, but something isn't working: slow pages, broken integrations, or a theme that can't display your products properly.
- Migrations. You're moving from WooCommerce, Magento, BigCommerce, or a custom build. You don't want to lose URLs, orders, or the features your team depends on.
The scope looks different for each. So does the price. Anyone who quotes you before understanding which one you need is guessing.
Custom Shopify Store Development
A new store is a design problem and an operations problem. Most agencies treat it as only the first. We build:
Storefront architecture
Page templates, navigation, collections, and product-page layouts that fit your catalog.
Product data structures
Variants, metafields, and attributes that match how customers shop.
Core functionality
Search, filtering, cart behavior, and checkout features Shopify allows us to customize.
Before quoting, we ask four questions:
- How many products and variants do you have?
- Do customers compare products or buy directly?
- Who manages the store and updates its content?
- What happens to an order after checkout?
Those answers change the build significantly. A 50-SKU store with simple products needs a different storefront from a 5,000-SKU store with configurable items.
Shopify Theme Development and Liquid Work
The theme controls how your storefront looks and behaves. Most of the time, you don't need a custom one — you need the right one, customized properly.
We customize product templates, variant selectors, image galleries, specification tables, collection filters, navigation, and reusable content sections. We also use Shopify Liquid for conditional rendering, metafields, and dynamic content.
Our position: Start with an existing theme. Custom themes are expensive to build and maintain. If a well-built theme covers 80% of what you need, customize the remaining 20%. Build from scratch only when your requirements genuinely demand it.
Liquid is powerful, but it has limits. Checkout customization, for example, depends on your plan and the available checkout extension options. We'll explain what's possible before you commit to a scope.
Shopify Store Migration
Migration is where projects go wrong quietly. Products transfer. Customers transfer. Then you launch and discover that 400 old URLs return 404 errors, order history has gaps, or a critical plugin has no Shopify equivalent. We plan for:
- Product details, images, variants, metafields, and SEO fields.
- Customer records and order history, where the source platform allows transfer.
- URL mapping and redirects for important existing pages.
- Replacement options for plugins and custom features.
- Launch checks for data, integrations, and customer journeys.
We work with source platforms such as WooCommerce, Magento, BigCommerce, Wix, Squarespace, and custom builds.
What we won't do: Promise a migration with zero risk. Data quality, plugin complexity, and platform differences create real constraints. We'll explain what can transfer, what needs rebuilding, and what can't move before you commit.
Shopify Plus Development
Shopify Plus makes sense for some businesses and not others. It's not a status upgrade.
It's worth evaluating when you need advanced checkout capabilities, B2B features, multiple storefronts, or functions available only through Plus.
But Plus won't fix a badly structured catalog or a 5MB hero image. Upgrading without identifying the actual limitation can leave the original problem untouched.
Start with the limitation. Then decide whether Plus, an app, custom development, or a configuration change solves it.
Redesign and Performance Work
A redesign that only changes colors and fonts is decoration. A redesign that helps customers find products, understand them, and buy them is development.
We look at product discovery, page content, mobile usability, checkout friction, and the actual causes of slow performance.
Common causes include oversized images, third-party scripts, unnecessary apps, and inefficient theme code. We diagnose the cause before recommending changes.
We don't promise speed scores or conversion percentages. Sometimes the improvement is two seconds; sometimes a 200ms improvement matters more because it happens on a key product page.
Problems We Solve
We're entering the same data in two systems
Stock gets updated in the ERP, then manually updated in Shopify. Orders arrive in Shopify, then someone enters them into the ERP. Duplicate work wastes time and creates mistakes. Before building an integration, we decide:
- Which system owns each field?
- How often should data sync?
- What happens when a sync fails?
- Who gets notified?
Get the logic right, then build the connection. Reversing that order creates a more expensive problem.
Our catalog has become unmanageable
Product titles, variants, collections, tags, metafields, and filters affect how customers browse and how your team works.
Apparel stores need size and color filters. Industrial parts may need specifications and compatibility details. Food stores may need ingredient or dietary filters.
The right structure depends on what customers actually compare. Adding every possible filter makes the store harder to use, not easier.
Our product pages don't show what customers need
Standard templates handle simple products well. They struggle with complex variants, specification tables, sizing guides, product comparisons, and made-to-order configurations.
The fix may involve theme customization, metafields, an app, or a custom section. We identify what customers need before buying, then build the page around it.
The store is slow, especially on mobile
Images, app scripts, theme code, and third-party services can all slow down a storefront.
We diagnose the actual cause before recommending changes. “Optimize images” and “reduce apps” are not diagnoses — they're guesses.
We need to migrate without breaking everything
Old URLs may lose their redirects. Customer passwords may not transfer. Order history may be incomplete. Plugins may need replacements, and missing metadata can affect SEO.
We plan around what must work on launch day, what can be addressed later, and what cannot transfer. Then we test the critical paths before launch.
How a Project Actually Runs
1. Discovery call (30–60 minutes)
We ask about your business, store, and what's not working. You don't need a technical specification. You need to describe the problem.
2. Scope document
We outline what we're proposing, what's included or excluded, and which dependencies matter. You review the scope before we quote.
3. Estimate and timeline
Price and schedule follow the scope. A theme customization might take two weeks. A migration with integrations might take eight. We'll explain which type of project you're looking at.
4. Development
We build against the approved scope. If a new request changes the work, we discuss the impact before adding it.
5. Testing
We test the functionality included in the project, from mobile layouts and integrations to redirects and migration data. A theme update needs different testing from a full migration.
6. Launch and handover
We review completed work and outstanding items. You receive access, documentation for custom work, and a clear explanation of ongoing support.
Integrations We Work With
These are common examples, not a complete list. The right approach depends on the specific product, configuration, and available integration options.
ERP and inventory
NetSuite, SAP Business One, Cin7, Fishbowl, Microsoft Dynamics.
Email and marketing
Klaviyo, Mailchimp, Attentive.
Shipping and fulfillment
ShipStation, Shippo, warehouse systems.
Reviews and user-generated content
Yotpo, Judge.me, Okendo.
Subscriptions
Recharge, Bold, Appstle.
CRM and support
HubSpot, Salesforce, Gorgias, Zendesk.
Custom systems
Platforms with a suitable API, connector, or webhook support.
Before building an integration, we decide which system owns each piece of data, how often it syncs, and what happens when a sync fails. Integrations without that logic create new problems while solving old ones.
Why CodeCapital
- We push back on unnecessary work. If a theme setting or app solves your problem, we'll say so — even if it means a smaller project for us.
- We write the scope before the quote. You should know what you're buying before you see a price.
- We plan for maintenance. Custom code, apps, and integrations create ongoing work. We design with that in mind.
- We put terms in writing. Price, timeline, revisions, ownership, access, and support belong in the agreement, not in assumptions.
- We don't promise what we can't control. We can't guarantee rankings, conversion rates, or a migration without issues. We can explain what's realistic before you commit.
Cost and Timeline
The price comes from the work, not from the platform. Your estimate depends on template complexity, custom functionality, integrations, catalog size, migration needs, testing, and post-launch support. Indicative timelines:
Theme customization
1–3 weeks.
Custom storefront using an existing theme
3–6 weeks.
Mid-size WooCommerce migration
4–8 weeks.
Complex migration with integrations
8–16 weeks.
Custom app or integration development
2–8 weeks, depending on scope.
These are planning ranges, not quotes. A clear scope makes the estimate more accurate. Vague requirements produce vague numbers, which help nobody.
Frequently asked questions
Yes. We handle storefront planning, theme selection or development, product structure, and the functionality your business needs at launch.
No. Most stores are better served by an existing theme with targeted customization. Custom themes make sense when your design or functionality genuinely requires one.
Yes. The work typically involves product mapping, URL redirects, customer and order transfers, and replacing plugins that lack Shopify equivalents.
Usually, yes — through a connector, middleware, app, or custom API development. We confirm the appropriate method before including it in the scope.
We identify what's slowing it down, such as oversized images, app scripts, theme code, or third-party services. Fixes target the cause, not just a score.
We account for technical SEO through page structure, metadata, responsive layouts, and URL redirects during migrations. Rankings also depend on content, competition, and authority.
Theme customization typically takes 1–3 weeks, custom storefront work 3–6 weeks, and migrations 4–16 weeks. The final schedule depends on scope and complexity.
Yes. We define the maintenance scope, response times, and fees in the agreement rather than leaving support open-ended.
Ownership terms are documented before work starts. Third-party assets, licensed components, and app subscriptions remain subject to their own terms.
Share your store URL, what you want to build or fix, any required integrations, your budget range, and your target timeline. You don't need a technical specification — that's part of what we work out together.